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Founded in Singapore on one conviction: social is most powerful when it's rooted in a strong branding. Too many great brands are being let down by agencies that don't know the difference.
We watched great brands get handed to agencies that treated every client the same — same formats, same trends, same strategy, different logo.
So we built something different. An agency where brand thinking comes first, always. Today we work with brands across lifestyle, healthcare, beauty, education, and professional services — helping them show up as distinctively online as they are in real life.
"Social without brand is noise. Brand without social is invisible. We bring the two together."
Grace Gumala — Founder, Fractional CMO
After 12 years leading campaigns for brands like GSK, Abbott, and P&G at global advertising agencies, Grace founded Content Hearts to help SMEs build emotional brand experiences, not just content. Her belief is simple: the most memorable brands don't chase trends — they own a voice, a look, and a belief system.
Not words on a wall. These shape every strategy, every piece of content, every client relationship.
We never start with "what should we post." We start with who you are.
12 extraordinary posts beat 30 forgettable ones. Volume is not a strategy.
We tell our clients the truth, even when it's not what they want to hear.
Numbers are a by-product of genuine connection — not the other way around.
Social moves fast. We stay curious and never get comfortable.
